PEST Analysis

• Lesson
• Exercise
• Answer

Political Factors.

• Controls on immigration.
• A fairly new country formed in 1957 (Malaysia) and 1963 (Malay, Sabah, Sarawak, and Singapore).
• Parliament and hereditary rulers.

How did it go? Why not try a different lesson?

Go to SWOT – Five Forces Analysis

Economic Factors.

• Recovering from a very severe recession.
• High government spending.
• Very low inflation and unemployment.
• Favorable prediction for growth in the economy.
• Lack of corporate reform (high corporate debt and competition)

Socio-cultural Factors.

• Mixture of Chinese, Indian, and Malaysian.
• Variety of religions.
• Low rates of literacy among women.

Technological.

• Good national and international lines.
• A variety of TV and radio stations.
• ISPs and airports available.