The starting point for any digital marketing planning is the internal audit. We are seeking to answer the question, where are we now? form an internal perspective. This is a consideration of internal resources and the effectiveness of our eBusiness based upon a number of factors, as such as those that follow:
You would also need to play close attention to your marketing audit. For example:
What resources do we have at hand? (i.e. The FIVE ‘M’s):
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