Category: International Marketing

  • Modes of Entry into International Markets (Place)

    Modes of Entry into International Markets (Place)

    Here you will be consider modes of entry into international markets such as the Internet, Exporting, Licensing, International Agents, International Distributors, Strategic Alliances, Joint Ventures, Overseas Manufacture and International Sales Subsidiaries. Finally we consider the Stages of Internationalization.

  • What is International Marketing?

    International marketing is simply the application of marketing principles to more than one country. However, there is a crossover between what is commonly expressed as international marketing and global marketing, which is a similar term.

  • International Marketing Communications (Promotion)

    Marketing communications in international markets needs to be conducted with care. This lesson will consider some of the key issues that you need to take into account when promoting products or services in overseas markets. There will be influences upon your media choice, cultural issues to be considered, as well as the media choices themselves…

  • Products and International Marketing

    International product decision-making often centres around the standardization versus adaptation debate. Essentially, do we market the same, standard product in an international market or segment, or do we localize it, and adapted it so that it pleases local tastes? Here are some of the advantages and disadvantage of standardization.

  • International Marketing Environment

    One of the fundamental steps that need to be taken prior to beginning international marketing is the environmental analysis. Of course there are many tools on Marketing Teacher that would prove useful at this stage such as lessons on the marketing environment, PEST Analysis, SWOT Analysis, POWER SWOT and Five Forces Analysis. However, the very…

  • The International Market Entry Evaluation Process

    This lesson gives an outline of the way in which an organization should select which foreign to enter. It’s a five stage process, and its purpose is to gauge which international market or markets offer the best opportunities for our products or services to succeed. The five steps are Country Identification, Preliminary Screening, In-Depth Screening,…

  • International Marketing and Price

    This lesson considers the basics of pricing for international marketing. As with all of the international marketing lessons, every country and culture within it will influence price. So here we are going to look at some of the common influences upon pricing decision-making, the impact of grey markets, international approaches to pricing, and more mainstream…

  • International Marketing and Culture

    Culture is the way that we do things around here. Here could be a country (national culture), a distinct selection of the community (sub-culture), or an organization (corporate culture). It is widely accepted that you are not born with a culture, and that it is learned.