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* All Marketing Exercises

Exercise – The Six Living Generations In America

Exercise: Marketing A Laptop Computer to Different Generations

Consider the Six Living Generations: If you were marketing a laptop, what would be the product offering? What would you talk to them about? How would you promote the laptop to each generation? Complete the table below, then check your answer.

Product Offerings: Talk To Them About: Promotion:
GI Generation.
Mature Generation.
Baby Boom Generation.
Generation X.
Generation Y.
Generation Z
Tim Friesner

Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals.

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Tim Friesner
54 years ago

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